The Lean Startup Conference

Learn from entrepreneurs

December 9 - 11, 2013 San Francisco, CA Register now

Program: Monday, December 9th

  1. Monday, December 9th 9:00 AM to 11:00 AM

    Early Morning Talks

    1. Opening Remarks

      Masonic Theater
    2. When Lean Startup Arrives in a Trojan Horse--Innovation in Extreme Bureaucracy

      Masonic Theater

      Steven runs an procurement-innovation program in one of the world’s most notorious bureaucracies: the New York City Department of Education. In a fear-driven atmosphere, with lots of incentive to not be embarrassed, he’ll talk about the challenges he’s faced and progress he’s made testing new ideas.

      Why we picked this talk.
    3. Experimenting on Experiments--Bringing Lean Startup to Scientific Research

      Masonic Theater

      Emerald Therapeutics has developed a biotech lab for greatly increasing the number of experiments that researchers can run in a short time. Brian will talk about the profound impact that “science as a service” can have in his sector.

      Why we picked this talk.
    4. Using Lean Startup to Do Plenty with Very Little

      Masonic Theater

      Black Girls Code is a fast-growing non-profit that started with the kernel of an idea in Oakland, CA and has been iterating its way across the country. Kimberly will talk about Lean Startup ideas have helped the organization meet its vision.

      Why we picked this talk.
    5. How You Can Start the Next Zipcar

      Masonic Theater

      Robin will tell not only the story of how the Zipcar began with Lean Startup techniques, she’ll also reveal the economic framework that will help you build the next Zipcar.

      Why we picked this talk.
    6. An Interview with Matt Mullenweg

      Masonic Theater

      Matt is the founder of Automattic, the company behind WordPress, which powers approximately 20% of the web’s biggest sites. His team experiments constantly, yet they nearly all work from home. How do they do it? Sarah Milstein will interview Matt.

      Why we picked this talk.
  2. Monday, December 9th 11:00 AM to 11:30 AM

    Break

  3. Monday, December 9th 11:30 AM to 1:05 PM

    Late Morning Talks

    1. What Works in Silicon Valley Doesn't Work Everywhere: How to Apply Lean Startup in Asia--and Win the Emerging Global Startup Wars

      Masonic Theater

      Kevin is one of the top experts on applying Lean Startup ideas beyond Silicon Valley. With experience on the ground in Asia and regular contact with entrepreneurs around the world, he’s in an unusually good position to share a global perspective.

      Why we picked this talk.
    2. Build a New Product, Infect a Whole Organization

      Masonic Theater

      When Code for America started a new international initiative this year, the process pushed the whole organization to look at how it could run faster, with more experiments. Catherine will talk about launching, building and leading the new program, Code for All, the complexities of building a global network of civic hackers that fosters shared values while at the same time respecting local context, and the infectious effect the new program had on Code for America overall.

      Why we picked this talk.
    3. Toyota: From Lean Manufacturing to Lean Startup

      Masonic Theater

      Toyota, the company that developed lean manufacturing practices, is today applying Lean Startup. Vinuth and Matt will talk about how they’ve convinced internal stakeholders at the company to respond to customer feedback and the proxies they’ve used for customer satisfaction in a research environment that prevents them from selling their products directly.

      Why we picked this talk.
    4. Jazz Engineering

      Masonic Theater

      Organzitions go through predictable cycles. They begin by experimenting violently, but when they hit the hockey-stick curve, they need to execute on as few things as possible to meet demand–and then, as they attract competitors, they need to both at once. We know of nobody better than Kent to talk about the role programmers play in this cycle, and how can they up their game to support both execution and experiments.

      Why we picked this talk.
    5. Risk, Information, Time and Money (in 20 Minutes)

      Masonic Theater

      Working in a startup environment, you’re constantly facing subtle, tricky choices: of all the things you could work on, which ones are worth your time? Which ones will actually move the business forward? How should you spend your next hour? Your next day? You and your team will make a thousand such decisions–the ultimate success or failure of your venture is largely determined by the sum total of those choices. Starting from these questions, Dan will explore the principles underlying the Lean Startup, helping you determine the best way to spend your time.

      Why we picked this talk.
    6. An Interview with Reid Hoffman

      Masonic Theater

      A founder of LinkedIn and partner at Greylock, Reid has brings unusual depth to conversations about entrepreneurship. Eric Ries will interview Reid.

      Why we picked this talk.
  4. Monday, December 9th 1:05 PM to 2:40 PM

    Lunch

  5. Monday, December 9th 2:40 PM to 3:20 PM

    Afternoon Breakouts

    1. Jazz Engineering--the Deep Dive

      Masonic Theater

      Kent will follow up his morning talk on the role of engineers in a hyper-growth company with an afternoon session that goes deeper into the topic and includes a meaty Q&A. Bring your questions for one of the people we’ve learned the most from on product development.

      Why we picked this talk.
    2. How Two Startups Used a Google Doc to Plan Their User Interface

      Gold Room, Fairmont Hotel

      Stephanie knocked our socks off last year with a short talk on applying Lean Startup thinking to content strategy. We’ve brought her back this year to do a deeper dive and show some real-world examples of how text, deployed cleverly, can be a leading indicator of customer interest, before you’ve built anything else at all.

      Why we picked this talk.
    3. Rapid Iteration for Mobile App Design

      Pavilion Room, Fairmont Hotel

      The mobile app environment presents a lot of challenges for people who want to test ideas quickly. Mariya knows the tricks and will explain how to make rapid progress in the strategic design and prototyping phase of mobile app development. This session is specially created for non-technical designers, product managers and entrepreneurs.

      Why we picked this talk.
    4. Make More Meritocratic Decisions

      Crystal Room, Fairmont Hotel

      Lean Startup principles are, at core, intended to help you make all kinds of decisions based on the merit of business ideas (rather than on politics, tradition, whatever). But our biases can still get in the way, and they are rampant, as evidenced by the under-representation of women, people of color, older people and other in high-profile business roles. In this roundtable discussion, we’ll focus on approaches that work in making merit-based decisions. Eric Ries will moderate.

      Why we picked this talk.
  6. Monday, December 9th 3:20 PM to 3:40 PM

    Break

  7. Monday, December 9th 3:40 PM to 4:00 PM

    Afternoon Breakouts

    1. Beyond Landing Pages: Five Ways to Find Out if Your Idea Is Stupid

      Masonic Theater

      A perennial favorite speaker at The Lean Startup Conference, Laura will make sure you know when and how to use not just landing pages, but also concierge tactics, Wizard of Oz setups and content strategies like blogs and email newsletters. You will leave her session smarter.

      Why we picked this talk.
    2. Running a Successful Innovation Center at a Fortune 50 Company

      Gold Room, Fairmont Hotel

      Established companies often have innovation teams dedicated to developing new products and new markets. But even those can be attacked by what Preston calls the antibodies of big companies. He has some great tips he’ll share on building a healthy innovation practice in that environment.

      Why we picked this talk.
    3. Engaging Your Team in Continuous Improvement

      Crystal Room, Fairmont Hotel

      Mark has been a leader in applying Lean Startup ideas in the healthcare sector. In this talk, he’ll discuss best practices for continuous improvement and what respect for people means in a practical way.

      Why we picked this talk.
    4. Evolving and Growing with Lean Startup

      Pavilion Room, Fairmont Hotel

      Sharethrough has been using Lean Startup methods since it was founded five years ago. Valerie will talk about the growing pains the company has faced as it has matured and how they’ve aimed to keep a Lean Startup approach very much in play.

      Why we picked this talk.
    5. Office Hours with Speakers, Mentors and Attendees

      Crown Room, Fairmont Hotel
  8. Monday, December 9th 4:00 PM to 4:20 PM

    Break

  9. Monday, December 9th 4:20 PM to 4:40 PM

    Afternoon Breakouts

    1. Overcoming Biases to Make Better Decisions

      Masonic Theater

      Based on his experience running thousands of experiments with entrepreneurs around the world, Trevor–founder of Lean Startup Machine–will discuss how to avoid biasing both your data and yourself.

      Why we picked this talk.
    2. How Validation and Vision Co-exist

      Gold Room, Fairmont Hotel

      Few companies have been as bold as Meetup in integrating Lean Startup practices throughout their product development cycle. Andres has been a leader in that process, bringing customer contact and experimentation to all levels of the organization, and he’ll examine how the company balances big-picture vision with everyday validation.

      Why we picked this talk.
    3. Instituionalizing Innovation

      Crystal Room, Fairmont Hotel

      A very popular speaker at last year’s Lean Startup Conference, Diane is back to give an update on her mind-opening work to apply Lean Startup methods across Summit Public Schools. Her lessons are useful not only for educators but for anyone in a sector that seems resistant to experimentation and change.

      Why we picked this talk.
    4. Keep Your Executives Close to Your Customers

      Pavilion Room, Fairmont Hotel

      As companies grow, senior staffers often lose contact with customers–a potentially dangerous gap. Usha’s company has taken unusual and clever steps to keep its customers close to its executives, and she’ll break down what they’ve done that’s worked.

      Why we picked this talk.
    5. Office Hours with Speakers, Mentors and Attendees

      Crown Room, Fairmont Hotel
  10. Monday, December 9th 4:40 PM to 5:00 PM

    Break

  11. Monday, December 9th 5:00 PM to 6:00 PM

    Closing Session

    1. The Biggest Implementation of Lean Startup on Earth

      Masonic Theater

      GE has been in business for more than 130 years in part because it has always been able to reinvent itself. The company has enlisted Lean Startup principles as one of the ways to harness its entrepreneurial spirit and improve the way it works. Steve Liguori, GE Executive Director of Global Innovation and New Models, will lead a conversation with three GE project leaders on how they’re using Lean Startup methods.

      Why we picked this talk.
  12. Monday, December 9th 6:15 PM to 7:45 PM

    Closing Reception

    1. Official Reception Hosted by Pivotal Labs

      Tonga Room, Fairmont Hotel Why we picked this talk.